SELL-OUT PROMOTIONS
Choose the right promotion.
Start with the buyer benefit. Explore the mechanics. Put the right offer into action.
FROM PLAN TO POINT OF SALE
Make the promotion work.
Clear responsibilities before, during and after the activity.
Checks apply to this session.
Build a promotion briefTURN THE MECHANIC INTO A PLAN
Build your promotion brief.
Capture the key details for your local team or agency.